Links written with unique and descriptive phrases don’t make us do the extra work of building this mental model as we read. If several links on a page say, “click here,” we have to remember the context of each one. But if all it says is, “click here,” we have to read back up to establish the context and figure login spartaza out where that link might go.

People usually only skim read a piece of text for useful content. Mobile users tap; they do not click, and most web traffic is mobile now. Being descriptive matters, but the anchor is a signpost, not a paragraph. A few words to a short phrase works. Anchor text like "Effective SEO Strategies" passes that signal; "click here" passes nothing.

Inspiring website visitors to read on is easy if you give them a compelling reason within the anchor text. How you word your anchor text depends on whether you direct site visitors to a contact, product, blog, home, or frequently-asked questions page. Frankly, the “click here” phrase’s worst offense is that it’s boring — it’s been done a million times.

• If you consider the variety of settings in which online content is consumed, the assumption that we should only be clicking is a silly one.
• If you're a smaller company without much branded visibility, it might be best to stick to other methods until you can build your brand credibility.
• Search engines don’t only look at links from other sites to yours.
• When users find what they need effortlessly, they’re more likely to stick around and explore further.
• How many times have you used “click here” on your website?

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Sometimes web authors will even use 'click here' multiple times on a page, this just increases the problem. This allows users to understand where the link goes and what to expect when they activate it, regardless of how they are accessing the web. The problem with using just 'click here' as a hyperlink is that it doesn't provide any meaningful information about where the link goes or what it does. Outside of Designerly, you can find Cooper playing the newest video games with friends or curled up with his dogs Rocco and Barney watching TV. These examples of anchor text for CTAs cover situations where you’re trying to sell products.

Inadequate Accessibility

Within the context of the sentence, the reader might know the type of content they should expect. For example “click to view screencast” is telling you to use a mouse to interact with this link. I counter this by suggesting that you want your writing to come across as well as it can, even if the only audience is you.

“Click here” isn’t considered good practice for several reasons, especially in web content for universities where clarity, accessibility, and professionalism are priorities. According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK). That’s Colleen’s cue to press a button if she wants to hear only a list of the linked phrases on the page. The phrase “click here” is not descriptive and can create confusion for users who rely on assistive technologies such as screen readers. “…we’re empowering everyone to ensure content shared on Twitter is accessible to the widest possible audience,” the social media giant had said during the launch eight years ago. Auto clickers are a different category of tool, meant for automating repetitive clicks in tasks or games, not for testing your own speed.

Clicking well beyond that cooldown window doesn’t add damage, it just wastes clicks that land before your weapon is ready again. Every click was a fresh chance to land a hit, so clicking faster meant more hits, less knockback taken, and less precise aim needed to win a fight. Minecraft PvP is where click speed testing came from in the first place, and the reason goes back to how the game’s own combat mechanics work. For the latest, follow Cyrus on Twitter, or check out more of his posts on Moz. The #1 priority of good content is not trying to outsmart the search engines, but creating usefulness and usability. This might send confusing mixed signals to search engines – as if you're trying to game the system.

Writing better links without “click here”

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